Interview with Arne Vogt on Why most solution and service providers in our industry fail

Under the motto “Not the best but the loudest product wins!”, Arne Vogt and Peter Hoeschl exchanged views about how important marketing, sales and an effective partner landscape are for innovative start-ups. And that these topics in particular are often underestimated or not considered, either because of overconfidence or lacking knowhow.

In the segment, Arne Vogt draws a typical picture of the marketing problems of young German technology companies and gives valuable advice on a successful market entry.

Read the interview: