Market entry strategy

We are your consultancy on site in Germany and understand the market from the point of view of your potential partners and customers in Germany. With this knowhow, we assist you in preparing your market entry and the launch of new B2B products and services onto the German e-commerce market.

  • Inspection of local target audiences and their needs, taking into account existing local offers by competitors
  • Adaption of your unique position to the local conditions and working out a correlating positioning
  • Working out potentials for optimisation for the product market fit of your products and services

Our market entry strategies are always specifically aimed at the sales success via indirect sales channels. Therefore, we focus our communication on different relevant target audiences in two or three stages in order to prepare a market entry or a product launch into the German e-commerce / mail-order business as effectively as possible.

  • Development of customised benefit argumentations towards partners, retailers and consumers
  • Processing the results to conceptualise partner programmes and to prepare partner development
  • Drafting of effective sales and marketing actions for potential partner and customer groups

We get your ready for new markets.