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Market entry strategy

We are your consultancy on site in Germany and understand the market from the point of view of your potential partners and customers in Germany. Whether your project is the first market entry in your core market or the expansion of your existing business model to Germany, we support you in the preparation and implementation of your market entry and the launch of new B2B products and services for local online merchants.  

  • Inspection of local target audiences and their needs, taking into account existing local offers by competitors
  • Detailed analysis of the competition in terms of current positioning, actual feature sets and pipeline for future solutions
  • Adaption of your unique position to the local conditions and working out a correlating positioning

Our market entry strategies are always specifically aimed at the sales success via indirect sales channels. Therefore, we focus our communication on different relevant target audiences in two or three stages in order to prepare a market entry or a product launch into the German e-commerce / mail-order business as effectively as possible.

  • Development of customised benefit argumentations towards partners, retailers and consumers
  • Consideration and avoidance of possible intercultural differences that make a successful market entry difficult 
  • Evaluation of marketing budgets for local media and events to avoid misinvestment through trial and error
  • Processing the results to conceptualise partner programmes and to prepare partner development

We get your ready for new markets.