Partner development

Partner development

We are your external partner management and ensure continously successful partnerships with the best possible partners.

Professional partner development unit from day 1, completely without the time-consuming and cost-intensive set-up of internal partner development resources
Avoidance of recruitment of staff from other areas that first need time to build up knowhow and contacts
Quick successes on the basis of years of experience with more than 30 partner development projects in the e-commerce sector
Excellent network and reliable personal relations in the e-commerce ecosystem and with your desired partners
Trusted advisor for many of your potential partners, who enables the beginning of a conversation on eye level from the start

Prior to successful partner recruitment, we identify, select and prioritise ideal business partners for our clients as part of partner profiling.

Definition of (minimum) requirements possible partners should meet
Drafting of criteria (KPIs) by which a prioritisation of possible partners can be effected as part of an ABC analysis
Assessment of your desired partners on the basis of the determined requirements and criteria and the possible sales and marketing potential
Evaluation of existing partnerships and recommendations on the further course of action regarding these companies

After the partner profiling, we operatively take over the approach, the individual alliance negotiations and the contract closing with technology, marketing and sales partners from the e-commerce and retail environment for you.

Scaling of your business model through relevant multiplicators
Expansion of your partner ecosystem by attractive partnerships which increase your competitiveness
Enhancement of your visibility and your brand awareness directly in your target audiences
Acquisition of new customers through target audience owners
Combination of technical availability and lead generation through technology partners for whom integrations are planned or exist

Furthermore, we take over the partner development of your new partners.

Assistance in the onboarding of the new partners and support of technical integrations as well as in first joint marketing and sales activities
Coordination of integration projects in cooperation with customers, developers and the new partners
Coordination of joint marketing and sales activities with the new partners
Assessment, reactivation and, in case of doubt, constructive termination of suboptimal partnerships

Beyond that, we pass on our knowhow to your partner management and involve them in our activities.

Individual on-the-job coaching of your partner management staff by intensive collaboration in recruitment, onboarding, development and enablement of new partners
Monitoring your partner management during the process of sales training courses and feedback talks on the premises of new partners

We get your ready for new markets.