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Conception of partner programmes

We advise providers of platforms and software systems on how to keep their own product portfolio attractive and competitive through targeted partnerships with already relevant and promising technology partners. And we advise add-on services on how to scale through technology partners.

  • We have years of experience in setting up partner ecosystems with partners who boost one’s own product portfolio
  • Our speciality is lead generation through multiplicators, we call them target audience owners
  • We prepare you to be able to strike up valuable partnerships with local partners from the beginning when launching new products and services in Germany, for example in payment, logistics and user experience.

We design a partner programme for lasting alliances that fits your business model, hereby providing the basis for successful partner development.

  • Definition of goals, e.g. scalability, competitiveness or product market fit, that shall be achieved by partnerships
  • Bringing the respective partner programmes in line with the previously defined goals
  • Development of criteria and requirements for categorisation, selection and prioritisation of partners
  • Preparation of standard contracts for technology, marketing and sales partners, including commission schemes and marketing plans
  • Development of tools for the measurability of partnership success such as KPI’s, forecasts and partner scorecards
  • Development of sales documents such as one-pagers, power argumentation and objection handling
  • Development of training and education courses for partners

We get you ready for new markets.