Preparation of market entry and setup of alliances with multichannel middleware providers

Client
fruugo ltd.
Date
2013-2014
Services
Market entry strategy, partner profiling, partner recruitment, management consulting
Website

fruugo, a virtual marketplace provider based in the UK, was assisted by ARTAVO in the planned market entry and the following market presence expansion in Germany. For that, ARTAVO evaluated relevant cooperation partners from the sectors of e-commerce middleware, mail order trade software manufacturers and shop system builders. Subsequently, fruugo was placed with relevant potential partners and a first pilot partner was signed on.

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